Press Release: It's Official!

store news -

Press Release: It's Official!

So thrilled to bring this out into the world!

Online Store Launches To Empower Women and Girls

Zora & Amelia comes to life after historic women’s march

Contact: Kathryn Grant, 246-2042

Washington, DC (March 22, 2017) – Zora & Amelia – a DC-based online store with the goal of empowering women and girls to be their smart, confident, bold, and extraordinary selves – launched today.  The website,, sells empowering books, clothing, home décor, and toys.

Inspired by the Women’s March on Washington, the store comes at a time when consumers are seeking ways to inspire their children and each other to reach higher and go farther.  Named after the acclaimed writer Zora Neale Hurston (in addition to the founder’s daughter, Zora) and aviation pioneer Amelia Earhart, the store puts a spotlight on products that empower women and girls, and are designed for feminists of all ages and genders.

“When my baby Zora was born, everything pink arrived at our home. But I wanted my daughter defined as who she is, not what she is,” said AnneMarie Horowitz, the founder of Zora & Amelia.  “Slowly, I started finding gems like GoldieBlox and buddingSTEM online and in local stores, but there was no place that curated all of these incredible products. After marching with millions of other feminists across the globe on January 21st, I realized that I was not the only one who wanted unique gifts that empower women and girls.”

Zora & Amelia sells gender-empowering products from established companies, and also from budding entrepreneurs who want to show the world what a feminist looks like. 

The UK-based Sewing Circus is featured on the site. “Sewing Circus is proud to be featured in the new Zora and Amelia store, a fantastic online retailer offering a great choice of empowering products to inspire women and girls everywhere. As makers of unisex childrenswear from Space Dresses to Dinosaur Skirts, we give this exciting new venture a big feminist seal of approval."

Horowitz is hopeful Zora & Amelia becomes more than an online hub for products that inspire women and girls to be themselves. It will also build a diverse pro-women community through features such as a blog that will update readers on the latest products, advocacy, and gender-focused stories from around the world.

"I never want my daughter to feel 'less than' because she is a woman," said Taren Davis, a designer and mother of three in Bellevue, Washington. "I love that Zora & Amelia provides me the opportunity to shop for products that encourage her to learn and explore fearlessly, and reminds her about what she *can* do, in contrast to the inferences she might make from other 'girl's products' about what she can't."

Zora & Amelia launches today at You can pay with all major credit cards and Paypal and products ship within four business days. You can also follow them on Twitter at @zoraandamelia and on Instagram at @zoraandameliainsta.

1 comment

  • Judith O'Connor O'Connor

    You will be my go to store if your products are also made by women and in the USA

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