Demanding Clothing Options - The Power of Making the Ask
Getting up early this Sunday morning and scrolling through the Washington Post's On Parenting section while (successfully!) attempting to rock my daughter back to sleep, I spotted a gem. Beth Jacob shared the story of her daughter Alice, a lille girl who loves clothing with bugs, firetrucks, and superheroes.
Walking into the Gap though, Alice saw the girl section didn't afford her choices between tshirts and leggings with her favorite adventure images and patterns. Instead, her choices were between different shades of pink.
Alice took action. She dictated a letter to her mother to send to the head of Gap, asking for less traditional girly options, and more neutral picks. The Post picked up her letter, sparking conversation online about clothing norms and choices. So, immediately Alice's concerns turned into dialogue, her complaints turned into fuel for change.
And change is indeed happening, according to the CEO of Gap who took the time personally to write Alice back. According to the Post, Alice's letter said, in part, "...you are right, I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like."
Thank you Alice for being a voice for the girls who want real options. Thank you Beth, for being a role model for your daughter to take action - and getting her voice over to the people who needed to hear it. And while you're waiting for those Gap options, please check out our store! There's some amazing Beetle leggings, airplane dresses, and Still a Girl tshirts that I think would be perfect for you.